On the 2nd and 3rd of April 2011, I began production of a Television Commercial for Nippon Paint in Indonesia. The product called “Vinilex” is a popular household paint which was due for a new marketing campaign. The Agency, Dentsu Jakarta, wanted to explore a bit of digital alchemy, some visual magic with their idea. [...]

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Part of being a good filmmaker, I believe, is to constantly try new things. For me that includes equipment, new technology, different Crew members, new Clients & new Ideas etc. Recently I had the pleasure of working on a new Campaign that forced me to think about my own “filmmaking process” in a different way. [...]

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Since my last blog entry, we have been very busy rendering out backgrounds for the Asus TVC. Blackmagic Design in Singapore have designed a very nice looking Office scene and rendered it as a High Dynamic Range image. This allows us to use this HDRI to light the 3D objects in the scene and provide [...]

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