On the 15 of October I flew to Shanghai to begin production on a new TVC for Minute Maid Juice. This time we would be working on a short 15 second script created by ECD Kelly Pon and shepherded by Agency TV producer Julienne Wu from BBH Shanghai. Having worked closely with Kelly before, I [...]

Continue reading...

Part of being a good filmmaker, I believe, is to constantly try new things. For me that includes equipment, new technology, different Crew members, new Clients & new Ideas etc. Recently I had the pleasure of working on a new Campaign that forced me to think about my own “filmmaking process” in a different way. [...]

Continue reading...

While I was working on a new Campaign for Canon in Hong Kong, I became aware of a “Making Of” video that was constructed from our last adventure with Daniel Wu. That Commercial entitled “Smart Choice” featured Daniel Wu running across the pages of a “flipping book”. Shot in a studio in Hong Kong almost [...]

Continue reading...

During the month of November 2008, I directed a new television commercial for HP in Singapore. The production was quite unusual for both myself and HP as the script called for a woman to walk while continually pulling off clothing to reveal new clothing underneath. The concept was put together by Creatives Ginny Lim and [...]

Continue reading...

Since my last blog entry, we have been very busy rendering out backgrounds for the Asus TVC. Blackmagic Design in Singapore have designed a very nice looking Office scene and rendered it as a High Dynamic Range image. This allows us to use this HDRI to light the 3D objects in the scene and provide [...]

Continue reading...