Canon “Smart Choice” Making Of

While I was working on a new Campaign for Canon in Hong Kong, I became aware of a “Making Of” video that was constructed from our last adventure with Daniel Wu. That Commercial entitled “Smart Choice” featured Daniel Wu running across the pages of a “flipping book”. Shot in a studio in Hong Kong almost exactly a year ago, the commercial utilised specialist Hong Kong Wire stunt experts, who hoisted Daniel to great heights in the studio. The production Company was “The Shooting Gallery Asia” and Post was taken care of by “Blackmagic Design” in Singapore. They carefully removed all the Green Screen elements and wire rigs, compositing the final images into a hybrid 3D/2D environment. You can read more about what Blackmagic Design did for this TVC here. The Commercial can be found here.

Here is the Making Of, kindly supplied by Dentsu Beijing. A quick note, this Making Of is one of the most watched “Making’s Of” for a television commercial in China!